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Prevex

Hantverksveckan 2021

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Uppdraget.

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Inför årets Hantverksvecka fick vi i uppdrag att ta fram en säljdrivande kampanj som skulle lanseras på Prevex fem olika geografiska orter i Sverige. Kampanjen skulle locka besökare till både deras fysiska butiker såväl som till digitala kanaler och hemsida.

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Hur gjorde vi skillnad?

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Vår lösning blev en integrerad kampanj med stor igenkänningsfaktor i den grafiska kampanjmiljön, oavsett om man tog del av den i butik, på stan, via radio eller digitalt. Utifrån de förutsättningarna varvade vi varumärkesbyggande kommunikation genom produkterbjudanden. Hela veckan genomsyrades av en jubileumskänsla i kampanjkonceptet.

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This is a parallax text block. Click the edit button to change this text.

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Sociala medier

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Kampanjsiffror

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Sharing is caring
[sf_social_share]

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Ansvarig produktionsledare

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Sandra Rosenqvist

Produktionsledare

sandra@r2.se
073-094 22 57

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Liknande case 

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