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Valand

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Uppdraget.

Aranäs Fastigheter AB bygger just nu Valand, en helt ny stadsdel i Kungsbacka. Projektet är långt (färdigt 2025) och mycket omfattande (sju kvarter ska upp) Informationsbehovet är mycket stort, så här krävs det samordning, framför allt med tanke på de spridda målgrupperna: kommande bostadrättsköpare, kommande hyresgäster, företag, butiker samt inte minst allmänheten i Kungsbacka. Vårt uppdrag är att via idé och struktur samordna och skapa storytelling kring allt som har med projektet att göra.

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Hur gjorde vi skillnad?

Vi producerade hejvaland.se, en informationsportal dit vi med kreativ, konsekvent och samordnad kommunikation driver tusentals besökare varje månad. Vi har på detta sätt byggt upp ett stort intresse och engagemang för vad som sker i utvecklingen av Kungsbackas nya stadsdel. Vi har även drivit in ett stort antal intresseanmälningar för kommersiella lokaler och bostäder.

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Sharing is caring
[sf_social_share]

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Ansvarig projektledare

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Magnus Ekberg

Projektledare

magnus@r2.se
070-842 39 40

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Liknande case.

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