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Få koll på trenderna i sociala medier 2022!

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Talkwalker släppte nyligen sin årliga rapport Social media trends som sammanfattar digitala trender vi kan vänta oss under året från undersökningar och experter. Rapporten bjuder på många intressanta insikter för oss att ta del av. Här är några viktiga lärdomar vi tagit ifrån den!

 

TikTok – uppstickaren på frammarsch

Det senaste året har videoappen TikTok trängt sig fram bland de största plattformarna på toppen. 2021 blev appen den andra att passera tre miljarder nedladdningar. Formatet med korta videosnuttar komponerade av användarna själva har visat sig vara omåttligt populärt bland den yngre publiken.

TikTok snart även för jobbsökande

Från att tidigare ha varit en enbart nöjesorienterad app rör sig TikTok mot att även erbjuda nytta. En funktion i betastadiet är TikTok Resumes där användarna kan använda appen för att söka jobb genom att pitcha sig själva i en filmsnutt. Därefter kan användaren enkelt ansöka till tjänster direkt i appen. Funktionen visade sig vara mest populär bland åldrarna 18-34 när den testades. LinkedIn har tidigare varit den huvudsakliga plattformen för den som söker arbete. Men nu verkar TikTok vara redo att utmana även där, om än hos en yngre publik.

Video här för att stanna

Videoformatet har visat sig vara en riktig framgångssaga för TikTok och andra plattformar har tagit efter. Den tidigare bildfokuserade sociala medie-jätten Instagram uttalade sig förra året om att de vill fokusera mer på videoinnehåll, och förra året lanserade dem Reels som har ett liknande format som det hos TikTok. Även det gigantiska internetforumet Reddit sjösatte nyligen en liknande funktion.

Att utvecklas med framtiden

Sociala medier är under konstant utveckling. Vi ser ständigt nya trender, nya format och nya mediekanaler. Även de giganter som dominerat det senaste decenniet kan behöva anpassa sig efter nya plattformars format. Detta ställer krav på oss inom kommunikation att utvecklas i takt med trenderna – något vi mer än gärna gör! Läs mer om hur vi arbetar med sociala medier här.

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Sharing is caring
[sf_social_share]

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Författare

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Johannes Andersson

info@r2.se
031-711 37 04

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